Thursday, May 19, 2011

Avis Rent a Car - How it Changed the Industry

Today many car rental companies, but in its early stages, rental car companies were a luxury and only a few companies there. Agencies were located in major metropolitan cities, not at airports like they are today and there were few companies that branched out internationally. Rent a car with the object changed.

Avis Rent A Car rental car agencies in one of the first one and it proved successful with an aggressive business plan that started. Object as an industry leader has maintained its position and, in many ways, has kept an edge on the competition. Here is a brief history of the object and how they revolutionized the car rental industry.

Small beginnings

Warren Avis Willow Run Airport Detroit commodity in 1946, Michigan opened a car rental. With at least $ 100,000 the first car rental business located at an airport opened in time with a considerable amount of money a risky move. Grow rapidly while providing excellent customer service wanted. Warren Avis marketing plan was successful and he soon Miami Airport opened a rental office. He decided to expand its business internationally and soon Canada, Mexico and Europe started selling franchises in the object. His company was making money and expanding rapidly.

Item sells

Warren Avis was built a successful business based on a revolutionary idea. He was a Boston businessman for $ 8 million in 1954 sold his business, at least 10 years a staggering profit. Object name was established in the U.S. and around the world and has become a reputable company. Therefore, the object's name remained even after changing hands several times, continues on today.

Rapidly growing

Avis Rent a Car in 1960 opened its European headquarters in the UK. Only a short time it became an international big holding company was owned company. Holding company soon branched out and developed additional business interests.

In 1963 adopted the object slogan "We try harder" and developed an advertising campaign around it. It is such a successful slogan that continues today and proved to be recognized in the industry.

No comments:

Post a Comment